Back when technology was at a standstill, brokers relied on traditional methods and guidelines to sell real estate. Since then, the industry has seen revolutionized digital solutions that help open and close out contracts at ease of both the sellers and the buyers. Today, leveraging social communication channels have reached new heights with WeChat.
It is no surprise that the Chinese are one of the top investors in the United States, from Los Angeles to New York. Brokers in New York City have recently confessed that WeChat has assisted in closing out multi-million dollar deals with potential buyers. Ryan Serhant, a NestSeekers agent in Manhattan, dealt with Chinese individuals on the favored social networking platform with the anonymous buyer reaching out to Serhant’s team via WeChat. The result of communicating over WeChat was Serhant selling two luxury three-bedroom and one-bedroom units at the upcoming Baccarat Hotel & Residences, each costing $10 million and $3 million respectively.
Deal initiations and pricing negotiations were purely done via WeChat, which makes this hefty real estate deal one of the most modern ones of our time.
To learn more about how you can implement WeChat into your business as a real estate broker/agency, contact us for a consultation at email@example.com.